ProWein Düsseldorf 2026: where the global world of wine and spirits meets

Every year there are several events that define the direction of the entire industry. In the case of wine and spirits, ProWein in Düsseldorf is undoubtedly one of them.

From 15 to 17 March 2026, a global community of professionals - producers, distributors, importers, traders, sommeliers and technology companies - will once again meet at Messe Düsseldorf. ProWein is regarded as one of the most important international trade meetings in the wine and spirits industry and welcomes thousands of exhibitors from dozens of countries every year.

Meeting professionals from all over the world

What makes ProWein special is not just the products themselves. It is the concentration of people who shape the market - decision makers from retail, catering, distribution or export.

Over the course of three days, hundreds of conversations take place, often leading to new partnerships, distribution agreements or brands entering new markets.

For many brands, entering new markets is one of the biggest challenges. In addition to business partners, there are also regulations, logistics and product compliance with national legislation to deal with. That's why we at The Reserve have created a number of practical tools, such as the Label Compliance Checklist, to help brands prepare their product for new markets.

Why ProWein is important to The Reserve

For us at The Reserve, this type of event is extremely important. Our work is built on connecting brands, distributors and new markets.

That's why we attend ProWein regularly every year and 2026 will be no exception.

We will not be exhibitors, but will be present as visitors and partners to discuss new projects, collaborations and brand expansion into European markets.

Let's meet in Düsseldorf

If you will also be at ProWein 2026 and would like to talk about exporting, distribution or opportunities for your brand to enter EU markets, we would be happy to meet you in person.

Just contact us in advance to arrange a time to meet during the show.

We look forward to conversations, new ideas and meeting the people who are driving our sector forward.